Influence: Persuasion through design

Projects

Duke Nukem Time To Kill, GT Interactive

The pace of the advert accelerates with the rhythm of the soundtrack, cutting from game play to logo build. The type 'Have' comes together in two halves, in sync to the sound of a rifle loading. This repeats for the words 'you', 'got', 'time' and 'to'. The final word in the title of this game, ‘kill’ is disallowed by advertising standards. In its place the four PlayStation symbols shoot in to the sound of rifle shots, quickly followed by a falling sheet of flame to unveil the game’s full new branding.

Animation, Storyboarding, Visual Effects

2012
Gorgeous Film Flash Interface

A playful interactive Flash interface entices users to explore the benefits that Gorgeous Film offer.

Animation, Branding, Illustration

2012
Mythbusters

We created a Flash game for use in London’s Trafalgar Square, promoting good ecological practice. The aim of the game was to find out which of the facts were myths, and which were true. We created a custom character to present the game to the user. The use of a custom created character meant that the game was friendly and approachable.

After selecting which facts you think are myths the user then has their answers marked by the character. Successful users were awarded with a prize by a member of staff. This game is available to play online at: http://www.influencedesign.com/mythbusters/mythbuster_web.html

Game Design, Graphic Design, Illustration

2011
Perkins Lucky 7

Flash game built especially for a trade fair in Las Vegas USA. Users answer a series of questions with the aim of getting the highest score, the user with the highest score each day receiving a prize.
The game requires that all users give their contact details and so is a great tool for creating a mailing list of potential customers.

We created a character / online avatar to present the game in a Las Vegas style gameshow format. The use of a custom soundtrack also adds to the theme.

The game is linked to a database which holds all the user information and scores, and also holds a large number of questions, meaning that there is a large number of possible combinations of questions.
The scoring system uses a multiplier meaning that the more consecutive questions you answer correctly, the bigger your score.

While the game is left idle, the character tries to entice users to play by showing them the prizes available. This is interspersed with facts about the company. This game is playable online at: http://influencedesign.com/perkins

Game Design, Illustration, Interaction Design

2011