Three mailers were designed creatively within strict corporate guidelines to promote Avnet's open storage solution.
The brand unlocks, and four combinations of a short message can be read, supported by detailed information promoting benefits with contact details.Print Design, Creative Direction, Design2012
Promotional material for Barca Catalonian style bar and restaurant uses vibrant colours and a playful tone to attract its clientele. This example showing an invite for a summer party utilises fluorescent inks and can be used as a frisbee.Print Design, Graphic Design2012
Promotional material for a Manchester theatre provides an ideal thematic opportunity to pursue innovative folding solutions.
The folding mechanism of the box reveals how a system of overlapping curves and flaps enables the construction to be solid without using glue, allowing it to be read as a flat, text heavy document.Print Design, Art Direction, Design2012
The government back the launch of a new qualification, the Foundation Degree in New Media Design, which combines academia with industry.
Written and designed innovatively for this innovative course, a countdown to launch theme with space travel reference is employed to promote benefits. A stylised space visor computer screen inspires the form. This die cut 6-page leaflet is held together with a rivet, so that it may be fan opened. Printed using two metallic and two fluorescent inks, a spot UV highlights the countdown and titles.
Featured by Marketing and Manchester Evening News.Graphic Design, Print Design, Art Direction2011
An articulate blend of design and marketing principles went into this direct mail piece. The perforated zip on the cover presents the theme immediately and creates an interactive element which, when torn, opens the leaflet up.
Celebrity presence enforces the commercialism while succinct copy presents the messages in a clear, easily digested way.
Cloth textures are overlaid with citrus colours and contact information. A simple, detachable return card is included based on a clothing tag.
The mailer achieved 5.75% conversion rates, quadruple the anticipated 1.25%.
Featured by Creative Review.Print Design, Packaging, Graphic Design2011
The cover of this leaflet for the radio station uses a photoshop effect to make a visual pun on the word 'airwaves'. The leaflet itself is a stepped concertina design whereby each section of information has a tabbed heading visible when the leaflet remains unfolded.
This promotional cd also uses the rippled photoshop effect with careful type placement.Print Design, Graphic Design, Design2012
This promotional material for an experimental radio symposium uses unusual folding techniques. Shapes and textures are used to reflect the experimental nature of the event as well as catch the recipient's attention, so that they are unable to resist opening, reading and responding.Print Design, Graphic Design2012
Kiss FM required a new graphic language to speak boldly with its audience, raising awareness through a series of press advertisements. A strong yet versatile grid structure was developed to carry messages clearly with impact, maintaining continuity.
The first promotes their five distinct music genres, each allocated a colour and icon. Corporate colours, yellow and red, feature predominantly.
In the second, colour and typography adapt to suit an American themed clubbing competition.
The last advert shows the broadcast areas of Kiss102 and 105. These are represented through expanding concentric circles; colour coded to their music genres.
Brand language continues through the design of folding fliers that carry air play times.Advertising, Graphic Design, Icon Design2012
Working creatively within brand guidelines highly considered typography rests within a balanced grid structure to communicate clearly.
Printed black over white, a champagne silver foil is used for the title.
The image divides neatly into three and is used on the front of the A5 invitation cards creating a series.Graphic Design, Print Design, Typography2012
A colour coded gamut diagram helps to coordinate requirements, working with people from different areas of gallery activity.
Work is designed to comply with corporate branding guidelines.Branding, Print Design, Typography2012
A series of brochures designed for Manchester Art Gallery for their Corporate Patrons.Graphic Design, Print Design, Typography2012
Save the date cards were required to promote the annual dinner, to be held within the art gallery where Paul Morrison had created a wall mural. His artwork divided well into three sections and subsequently the format evolved. Printed matt black onto an ultra high gloss stock the quality is stunning. Typography within creatively adhered to corporate guidelines. Specially sourced matt black envelopes complemented the finish.
Following this the three sections of the artwork were applied separately to individual A5 invitations, to enable the gallery to identify different audiences upon arrival easily.Branding, Print Design, Typography2012
Designed to appeal to a visually literate audience, a style magazine approach is taken. Typography takes its structure from the elements of the face. The artists on exhibition are spoken of adjacently to the lips with viewing times listed below the eyes. The artwork is treated to various print techniques, using silver and charcoal grey inks, to accentuate the grid structure.Graphic Design, Print Design, Typography2012
Colour aids navigation and illustrates the fact that the document examines the full spectrum of Manchester's creative industries. The white cover, representative of a full spectrum blend, has a protruding silver tab to enable it to be quickly referenced when filed.Graphic Design, Print Design, Art Direction2011
A full suite of printed material for Manchester Communication Academy. Using a friendly illustration of the school, a clever folder was created with translucent windows allowing you to see the contents inside.Print Design, Design, Illustration2011
Urbis, meaning 'of the city' in Latin, is the world’s first urban museum. Manchester City Council required a call for investment to be made.
A direct mail piece was developed to promote its benefits including architectural plans, the physical build, surrounding environment and culture. The cover features imagery representing these, tessellating around a central panel containing the text ‘the building of the modern city’, interlocking to build the full picture for investors to open up to. Within the mailer these groups of images appear on separate pages with supporting detailed information. Details of how investors can respond, is shown clearly within a strip across the inner double page spread.
Printed using two special metallic inks and a spot UV, the finishes complement the physical nature of the building with elegant prestige.Print Design, Creative Direction, Design2012