Royal Exchange Theatre
2012
Project Information
Considered use of folding techniques enabled split promotion of two events in one solution, increasing return with cross selling.
Fields
Print Design, Design
- “I wanted to work with the best creative team Manchester had to offer. Influence’s portfolio stood out amongst all the designers in Manchester. It showed creativity and ingenuity and above all a firm understanding of the clients’ needs. Together we have created an outstanding marketing tool, which is bold, clear and creative. The response from the public has been overwhelming.”
Maxine Laing, Marketing Department, Royal Exchange Theatre Company
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Three mailers were developed to promote 'Open Storage' within Avnet. Dependent upon the order and way you open these, different messages are cleverly constructed. Once opened the stored information is revealed, promoting the very nature of 'Open Storage'.Print Design, Creative Direction, Design2012 -
Promotional material for Barca Catalonian style bar and restaurant uses vibrant colours and a playful tone to attract its clientele. This example showing an invite for a summer party utilises fluorescent inks and can be used as a frisbee.Print Design, Graphic Design2012 -
Promotional material for a Manchester theatre provides an ideal thematic opportunity to pursue innovative folding solutions.
The folding mechanism of the box reveals how a system of overlapping curves and flaps enables the construction to be solid without using glue, allowing it to be read as a flat, text heavy document.Print Design, Art Direction, Design2012 -
An articulate blend of design and marketing principles went into this mailer for a commercial clothing shop and mail order business. The perforated zip on the cover presents the theme immediately and creates an interactive element which, when torn, opens the leaflet up.
Celebrity presence enforces the commercialism while succinct copy presents the messages in a clear, easily digested way.
Cloth textures are overlaid with citrus colours and contact information. A simple, detachable return card is included based on a clothing tag.Print Design, Packaging, Graphic Design2011 -
The cover of this leaflet for the radio station uses a photoshop effect to make a visual pun on the word 'airwaves'. The leaflet itself is a stepped concertina design whereby each section of information has a tabbed heading visible when the leaflet remains unfolded.
This promotional cd also uses the rippled photoshop effect with careful type placement.Print Design, Graphic Design, Design2012 -
This promotional material for an experimental radio symposium uses unusual folding techniques. Shapes and textures are used to reflect the experimental nature of the event as well as catch the recipient's attention, so that they are unable to resist opening, reading and responding.Print Design, Graphic Design2012 -
Identity re-design for an interior design company features an interaction between areas of abstract colour and imagery of the furniture, which the client wished to take centre stage. Another prerequisite was to include many different images for customers to choose items from, making their abstract arrangement in adverts such as these of central importance.Advertising, Graphic Design, Typography2011 -
Kiss FM required a new graphic language to speak boldly with its audience, raising awareness through a series of press advertisements. A strong yet versatile grid structure was developed to carry messages clearly with impact, maintaining continuity.
The first promotes their five distinct music genres, each allocated a colour and icon. Corporate colours, yellow and red, feature predominantly.
In the second, colour and typography adapt to suit an American themed clubbing competition.
The last advert shows the broadcast areas of Kiss102 and 105. These are represented through expanding concentric circles; colour coded to their music genres.Advertising, Graphic Design, Icon Design2012 -
Designed to appeal to a visually literate audience, a style magazine approach is taken. Typography takes its structure from the elements of the face. The artists on exhibition are spoken of adjacently to the lips with viewing times listed below the eyes. The artwork is treated to various print techniques, using silver and charcoal grey inks, to accentuate the grid structure.Graphic Design, Print Design, Typography2012 -
Colour aids navigation and illustrates the fact that the document examines the full spectrum of Manchester's creative industries. The white cover, representative of a full spectrum blend, has a protruding silver tab to enable it to be quickly referenced when filed.Graphic Design, Print Design, Art Direction2011 -
A full suite of printed material for Manchester Communication Academy. Using a friendly illustration of the school, a clever folder was created with translucent windows allowing you to see the contents inside.Print Design, Design, Illustration2011 -
Influence were selected from a dozen of the regions leading communication and design companies to market the foundation degree in new media design, a new government backed mix of academia and the new media industry.
The solution featured a stylised computer screen as a cover with fluorescent ink, spot varnished details and a digital bitmap font. The die-cut document was held together by a single stud creating a fan effect.Graphic Design, Print Design, Art Direction2011 -
Urbis, latin for 'of the city', required a call for investment.
The printed solution, features the text 'the building of the modern city' centrally with the USPs tessellating around it to create the full cover. This follows on stylistically from previous literature utilising a constructivist grid and metallic finish reflecting the physicality of the building. The back page features a perforated response slip.Print Design, Creative Direction, Design2012
