Multi Racing Championship
2012
Project Information
Road chevrons form the base concept, creating an immediate visual connection with racing by insinuating speed. This is amplified by the staccato styling of MRC, while the C (for corporation) provides branding ambience.
Fields
Creative Direction, Design, Branding
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Hanging banners were implemented to physically filter light from skylights and audio between levels. They carry inspirational messages with hidden meta messages that encourage development in a number of different areas to create a positive legacy. The dandelion seeds blowing in the wind are evocative of capturing wishes and dreams from childhood. The quotations help to encourage pupils to realise their potential.Graphic Design, Typography, Interior Design2011 -
Design and build of North West Manchester CLC’s first fully networked ‘intelligent classroom’ enabling up to three groups to be taught simultaneously, using interactive screens, directional audio, specialist lighting and modular furniture to support flexible teaching methods.
A full case study documenting the refurbishment is available to view at http://influencedesign.com/clc/Interior Design, Furniture Design2011 -
Three mailers were developed to promote 'Open Storage' within Avnet. Dependent upon the order and way you open these, different messages are cleverly constructed. Once opened the stored information is revealed, promoting the very nature of 'Open Storage'.Print Design, Creative Direction, Design2012 -
Promotional material for Barca Catalonian style bar and restaurant uses vibrant colours and a playful tone to attract its clientele. This example showing an invite for a summer party utilises fluorescent inks and can be used as a frisbee.Print Design, Graphic Design2012 -
A deceivingly simple and easy to use site features comprehensively all the benefits of the centre. A bespoke Content Management System written in PHP enables all staff to add, remove and edit content quickly and easily. The use of animated gifs and javascript elements make this a content rich, yet accessible website.Web Design, Web Development, Design2011 -
Promotional material for a Manchester theatre provides an ideal thematic opportunity to pursue innovative folding solutions.
The folding mechanism of the box reveals how a system of overlapping curves and flaps enables the construction to be solid without using glue, allowing it to be read as a flat, text heavy document.Print Design, Art Direction, Design2012 -
The Commonwealth Games Business Club website contains a searchable database of company details. The details are logged in to the database after the company has registered using the registration form. The client maintains the whole site through a dynamic user-friendly content management system, which allows real time content changes.Web Design, Web Development, Design2011 -
A brand new reception area we designed and built at Doncaster South City Learning Centre. Using the clients existing branding we created abstract shapes and colourful designs to make the area more friendly and welcoming to visitors.Graphic Design, Interior Design, Design2011 -
Last year we completed the design and installation of new wall graphics at the Doncaster South City Learning Centre. These large scale designs feature the identity’s we created for each of the different ‘zones’ in the learning centre, featuring relevant information and inspirational quotes as well as aspirational imagery. These boards have proved very successful, receiving very positive comments from visitors to the centre.Graphic Design, Print Design, Interior Design2011 -
The pace of the advert accelerates with the rhythm of the soundtrack, cutting from game play to logo build. The type 'Have' comes together in two halves, in sync to the sound of a rifle loading. This repeats for the words 'you', 'got', 'time' and 'to'. The final word in the title of this game, ‘kill’ is disallowed by advertising standards. In its place the four PlayStation symbols shoot in to the sound of rifle shots, quickly followed by a falling sheet of flame to unveil the game’s full new branding.Animation, Storyboarding, Visual Effects2012 -
An articulate blend of design and marketing principles went into this mailer for a commercial clothing shop and mail order business. The perforated zip on the cover presents the theme immediately and creates an interactive element which, when torn, opens the leaflet up.
Celebrity presence enforces the commercialism while succinct copy presents the messages in a clear, easily digested way.
Cloth textures are overlaid with citrus colours and contact information. A simple, detachable return card is included based on a clothing tag.Print Design, Packaging, Graphic Design2011 -
Colour aids navigation and illustrates the fact that the document examines the full spectrum of Manchester's creative industries. The white cover, representative of a full spectrum blend, has a protruding silver tab to enable it to be quickly referenced when filed.Graphic Design, Print Design, Art Direction2011 -
The cover of this leaflet for the radio station uses a photoshop effect to make a visual pun on the word 'airwaves'. The leaflet itself is a stepped concertina design whereby each section of information has a tabbed heading visible when the leaflet remains unfolded.
This promotional cd also uses the rippled photoshop effect with careful type placement.Print Design, Graphic Design, Design2012 -
This promotional material for an experimental radio symposium uses unusual folding techniques. Shapes and textures are used to reflect the experimental nature of the event as well as catch the recipient's attention, so that they are unable to resist opening, reading and responding.Print Design, Graphic Design2012 -
Identity re-design for an interior design company features an interaction between areas of abstract colour and imagery of the furniture, which the client wished to take centre stage. Another prerequisite was to include many different images for customers to choose items from, making their abstract arrangement in adverts such as these of central importance.Advertising, Graphic Design, Typography2011 -
Kiss FM required a new graphic language to speak boldly with its audience, raising awareness through a series of press advertisements. A strong yet versatile grid structure was developed to carry messages clearly with impact, maintaining continuity.
The first promotes their five distinct music genres, each allocated a colour and icon. Corporate colours, yellow and red, feature predominantly.
In the second, colour and typography adapt to suit an American themed clubbing competition.
The last advert shows the broadcast areas of Kiss102 and 105. These are represented through expanding concentric circles; colour coded to their music genres.Advertising, Graphic Design, Icon Design2012 -
Abstract shapes rotate at different ratios, like a clockwork ballet in the sky, to repeatedly form the brand.Animation, Engineering, Set Design2012 -
A full suite of printed material for Manchester Communication Academy. Using a friendly illustration of the school, a clever folder was created with translucent windows allowing you to see the contents inside.Print Design, Design, Illustration2011 -
New CMS website for brand new North Manchester High School, the Manchester Communication Academy. Built using Expression Engine, the site is extremely easy and quick for the staff at the Academy to update.Web Design, Web Development, Illustration2011 -
Internal and external directional signage designed intuitively with iconography that is colour coded to match the walls of the learning destination. Chevrons point the way; reducing in length the closer you reach destination, until you arrive when you are presented with a Google style place marker. Icons, developed with MCA comply with legislative requirements helping people find their destination with ease.Design, Signage2011 -
We created a Flash game for use in London’s Trafalgar Square, promoting good ecological practice. The aim of the game was to find out which of the facts were myths, and which were true. We created a custom character to present the game to the user. The use of a custom created character meant that the game was friendly and approachable.
After selecting which facts you think are myths the user then has their answers marked by the character. Successful users were awarded with a prize by a member of staff. This game is available to play online at: http://www.influencedesign.com/mythbusters/mythbuster_web.htmlGame Design, Graphic Design, Illustration2011 -
Influence were selected from a dozen of the regions leading communication and design companies to market the foundation degree in new media design, a new government backed mix of academia and the new media industry.
The solution featured a stylised computer screen as a cover with fluorescent ink, spot varnished details and a digital bitmap font. The die-cut document was held together by a single stud creating a fan effect.Graphic Design, Print Design, Art Direction2011 -
Through research into the work in the show and the artists featured we discovered that a lot of the pieces were intended to provoke thought in the viewer and appear awkward. We built on this theme and produced a strong typographic logotype that used three different planes of perspective and both positive and negative type.Branding, Graphic Design, Typography2011 -
Flash game built especially for a trade fair in Las Vegas USA. Users answer a series of questions with the aim of getting the highest score, the user with the highest score each day receiving a prize.
The game requires that all users give their contact details and so is a great tool for creating a mailing list of potential customers.
We created a character / online avatar to present the game in a Las Vegas style gameshow format. The use of a custom soundtrack also adds to the theme.
The game is linked to a database which holds all the user information and scores, and also holds a large number of questions, meaning that there is a large number of possible combinations of questions.
The scoring system uses a multiplier meaning that the more consecutive questions you answer correctly, the bigger your score.
While the game is left idle, the character tries to entice users to play by showing them the prizes available. This is interspersed with facts about the company. This game is playable online at: http://influencedesign.com/perkinsGame Design, Illustration, Interaction Design2011 -
Project Box is a website that allows teachers to upload, view and share exemplar case studies via the web. Teachers can view other exemplars for inspiration or upload their own case studies for others to see. Accepted media ranges from MS Word documents to Flash Video and Podcast. The interface enables users to drag and drop media quickly and easily into the relevant sections. Colour coding identifies subject areas with supporting related background imagery.Web Design, Web Development2012 -
Considered use of folding techniques enabled split promotion of two events in one solution, increasing return with cross selling.Print Design, Design2012 -
This site features a Content Management System built using Expression Engine, allowing the client to display images, text and video as well as add downloadable documents in the form of .pdfs and .doc files. This website was built for The Whitworth Art Gallery to promote their biggest ever exhibition, ‘Subversive Spaces’.Web Design, Web Development2011 -
Urbis, latin for 'of the city', required a call for investment.
The printed solution, features the text 'the building of the modern city' centrally with the USPs tessellating around it to create the full cover. This follows on stylistically from previous literature utilising a constructivist grid and metallic finish reflecting the physicality of the building. The back page features a perforated response slip.Print Design, Creative Direction, Design2012 -
Web site and promotional material for a computer-marketing organisation’s new business resource centre. The work included icon design, branding and colour coding for each aspect of the service. Influence also developed a digital marketing campaign, which involved html emails, desktops, screensavers and a sliding puzzle game raising awareness of The Resource.
The Resource is a centrally located and very accessible facility, which is available to all Business Partners who buy IBM and Open Storage vendor solutions through Avnet. It achieves TSSC (TotalStorage Solutions Centre) and WIC (WebSphere Innovation Centre) status but offers much more. It is the first centre to provide a fully integrated demonstration capability. In addition to the main demonstration suite other facilities are available including a training room, a presentation room and meeting rooms. Avnet consultants are also on hand to help with proof of concept, problem determination, solution assurance and application porting.Branding, Print Design, Web Design2012 -
Web site and promotional material for a computer marketing organisation's new business resource centre. The work included icon design, branding and colour coding for each aspect of the service. The interactive games for Avnet's site take inspiration from a simple child's game interpreted through flash software. The e-mail campaign and desktops follow our style guides for the entire campaign. Visitors to the site can actually explore the business resource centre from their computer. This was possible by clicking on rooms of the building to view realistic 3d models of each room along with facts and photos. Having had the chance to explore the buildings rooms & services, viewers feel more at home before they've stepped inside.Web Design, Game Design, Interaction Design2012 -
Symbolically showing the three levels the arcade rests on, this abstract form brands the shopping experience.Branding, Creative Direction, Design2012 -
Letters weave and join showing strength and inter dependence.Branding, Creative Direction, Design2012 -
Having worked with AGMA on their annual report for a number of years it became clear that their previous branding was not functioning as efficiently as it should when used in certain situations.
The AGMA logo has always featured a pyramid of 10 cubes, each of those cubes representing one of the 10 Borough Councils of Greater Manchester.
Our job was to keep this synonymous mark intact, but recreate the typography to create a new, modern logo that would increase legibility and reproduce better at small sizes.Branding, Creative Direction, Design2012 -
Bio City Nottingham branding simultaneously represents a DNA finger print and a city skyline.Branding, Creative Direction, Design2012 -
Functionally sophisticated stationery features three dot lead in graphic enforcing branding.Branding, Creative Direction, Design2012 -
Creative Industries Development - Two interlocking forms infer the connection between independent creative industries and the development scheme itself.Creative Direction, Branding, Design2012 -
The moon revolves around the earth which in turn revolves around the sun. Captured at just the right moment this creates an abstract ‘c’ and ‘e’. Further typography is influenced by these eliptical forms.Creative Direction, Branding, Design2012 -
The ampersand unites the comfort with joy creating a strong stand alone brand.Branding, Creative Direction, Design2012 -
Corporate identity design for a Manchester-based business consortium to generate awareness globally.
The central motif contains arcs of concentric lines, which have a suggestion of dynamism and upward mobility. This motif was incorporated into the body of the letterheads and other stationery as a page border.Branding, Creative Direction, Design2012 -
Cultural Iimpact visualises shock waves created by the impact of culture spreading out from the conference into society.Branding, Design, Creative Direction2012 -
Each section of Traffords cultural community carry equal importance to create the full circle.
The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.Branding, Creative Direction, Design2012 -
The F logostyle stands normally at first glance, though the closer you look the freakier it becomes.Branding, Design, Creative Direction2012 -
A typographic solution that insinuates the physical nature of delivering, whilst communicating a highly sophisticated and caring personality.Branding, Creative Direction, Design2012 -
Friendly hand drawn typography provides a welcoming image for this awareness charity.Branding, Creative Direction, Design2012 -
Fashion branding with street attitude and distressed urban style.Branding, Creative Direction, Design2012 -
Suppliers of contemporary interiors, Innerform needed to communicate their commitment to leading design. The typeface and style follow the simple lines and curves of contemporary furniture, emphasizing space and cleanliness.Branding, Creative Direction, Design2012 -
Each section of Traffords cultural community carry equal importance to create the full circle.
The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.Branding, Creative Direction, Design2012 -
Thought bubbles evolved in direct correlation to Fibonaccis sequence, to create this new breed of brand.Branding, Creative Direction, Design2012 -
Pure abstract forms create a contemporary flowing style imitating the nature of the fashion label.Branding, Creative Direction, Design2012 -
Magenta Logic's initials combine to form a single icon.Branding, Design, Creative Direction2012 -
X marks the spot for Nexis, who reign at the fulcrum of the credit recruitment industry.Branding, Creative Direction, Design2012 -
New logo for Norris Bank Primary School.Branding, Design, Creative Direction2012 -
Threads of nylon, a man-made fibre, are used to form the letters for this mens lifestyle magazine.Branding, Creative Direction, Design2012 -
Paradise night club looks forward to the future, benefiting from Factory Records legacy. The logostyle, a P with an F reflected from it, rests within a halo.Branding, Creative Direction, Design2012 -
Quarantine International Theatre - The typography is inspired by the stenciled markings that ships carry. The Q of Quarantine can also act as a stand-alone mark where appropriate.Branding, Creative Direction, Design2012 -
An international arts festival with a North West focus. A compass provides the direction, developing a ‘Q’ for the mascot.Branding, Creative Direction, Design2012 -
Typography that is designed to appeal to an international audience, applied across a large range of solutions from invites through to directional signage.Branding, Creative Direction, Design2012 -
A shopping bag with a swoop encircling it signals the branding, designed for an online shopping european market.Branding, Creative Direction, Design2012 -
The opposite polarities of electricity inspire the direction for Switchgear engineering service's branding.Branding, Creative Direction, Design2012 -
The 'Y' sweeps across making a roof, emphasizing the activity of this cottage industry.Branding, Creative Direction, Design2012 -
Established in 1988, Liverpool Tate celebrated its tenth birthday in 1998. The rectangular lozenge that ‘The Tate’ brand rests in and the retro digital type forms the design. A single icon representing 88 and 98 was developed, using the Tates’ corporate colours.Branding, Creative Direction, Design2012 -
The typography is a fusion of serif and sans serif fonts, combining the traditional with the contemporary. This unique identity promotes the legacy of the restaurant & bar venue with a modern edge, appealing to the cosmopolitan clientele that it attracts.Branding, Creative Direction, Design2012 -
The technology centre where you can source everything re. Your needs.Branding, Creative Direction, Design2012 -
Sub brand of L!ve L!fe Trafford.Branding, Creative Direction, Design2012 -
Twisted Media’s branding is inspired by DNA, the design of life, which consists of two double helix that twist inside one another, in this case forming the letter M as a strong stand alone identity.Branding, Creative Direction, Design2012 -
Inspiration is drawn from the squirt that is released when peeling a juicy zesty fruit.
The brand is printed using yellow and cyan only to create the full range of colour.Branding, Creative Direction, Design2012
