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Projects
  • 4 Weeks Of Culture
  • Afflecks Arcade
  • Agenda
  • AGMA
  • Bio City Nottingham
  • Ceramica
  • CIDS
  • Club Earth
  • Comfort & Joy
  • Commonwealth Games Business Club
  • Cultural Impact
  • Freakshow
  • G&O Foods
  • Healthy Gay Manchester
  • Industrial People
  • Innerform
  • Live Life Trafford
  • Living Made Easy
  • Luomo
  • Magenta Logic
  • Multi Racing Championship
  • Nexis
  • Norris Bank Primary School
  • Nylon
  • Paradise Factory
  • Quarantine
  • Queer Up North
  • Routes
  • Shoppers Universe
  • Sinclair Spatial Solutions
  • Subversive Spaces
  • Switchgear Engineering
  • Sykes Cottages
  • Tate Liverpool
  • The Bakery
  • The Resource
  • Trafford Arts + Cultural Development
  • Twisted Media
  • Zest
  • 4 Weeks Of Culture
    Each section of Traffords cultural community carry equal importance to create the full circle.

    The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.
    Branding, Creative Direction, Design
    2012
  • Afflecks Arcade
    Symbolically showing the three levels the arcade rests on, this abstract form brands the shopping experience.
    Branding, Creative Direction, Design
    2012
  • Agenda
    Letters weave and join showing strength and inter dependence.
    Branding, Creative Direction, Design
    2012
  • AGMA
    Having worked with AGMA on their annual report for a number of years it became clear that their previous branding was not functioning as efficiently as it should when used in certain situations.

    The AGMA logo has always featured a pyramid of 10 cubes, each of those cubes representing one of the 10 Borough Councils of Greater Manchester.

    Our job was to keep this synonymous mark intact, but recreate the typography to create a new, modern logo that would increase legibility and reproduce better at small sizes.
    Branding, Creative Direction, Design
    2012
  • Bio City Nottingham
    Bio City Nottingham branding simultaneously represents a DNA finger print and a city skyline.
    Branding, Creative Direction, Design
    2012
  • Ceramica
    Functionally sophisticated stationery features three dot lead in graphic enforcing branding.
    Branding, Creative Direction, Design
    2012
  • CIDS
    Creative Industries Development - Two interlocking forms infer the connection between independent creative industries and the development scheme itself.
    Creative Direction, Branding, Design
    2012
  • Club Earth
    The moon revolves around the earth which in turn revolves around the sun. Captured at just the right moment this creates an abstract ‘c’ and ‘e’. Further typography is influenced by these eliptical forms.
    Creative Direction, Branding, Design
    2012
  • Comfort & Joy
    The ampersand unites the comfort with joy creating a strong stand alone brand.
    Branding, Creative Direction, Design
    2012
  • Commonwealth Games Business Club
    Corporate identity design for a Manchester-based business consortium to generate awareness globally.

    The central motif contains arcs of concentric lines, which have a suggestion of dynamism and upward mobility. This motif was incorporated into the body of the letterheads and other stationery as a page border.
    Branding, Creative Direction, Design
    2012
  • Cultural Impact
    Cultural Iimpact visualises shock waves created by the impact of culture spreading out from the conference into society.
    Branding, Design, Creative Direction
    2012
  • Freakshow
    The ‘F’ logostyle stands normally at first glance, though the closer you look the freakier it becomes.
    Branding, Design, Creative Direction
    2012
  • G&O Foods
    A typographic solution that insinuates the physical nature of delivering, whilst communicating a highly sophisticated and caring personality.
    Branding, Creative Direction, Design
    2012
  • Healthy Gay Manchester
    Friendly hand drawn typography provides a welcoming image for this awareness charity.
    Branding, Creative Direction, Design
    2012
  • Industrial People
    Fashion branding with street attitude and distressed urban style.
    Branding, Creative Direction, Design
    2012
  • Innerform
    Suppliers of contemporary interiors, Innerform needed to communicate their commitment to leading design. The typeface and style follow the simple lines and curves of contemporary furniture, emphasizing space and cleanliness.
    Branding, Creative Direction, Design
    2012
  • Live Life Trafford
    Each section of Traffords cultural community carry equal importance to create the full circle.

    The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.
    Branding, Creative Direction, Design
    2012
  • Living Made Easy
    Thought bubbles evolved in direct correlation to Fibonaccis sequence, to create this new breed of brand.
    Branding, Creative Direction, Design
    2012
  • Luomo
    Pure abstract forms create a contemporary flowing style imitating the nature of the fashion label.
    Branding, Creative Direction, Design
    2012
  • Magenta Logic
    Magenta Logic's initials combine to form a single icon.
    Branding, Design, Creative Direction
    2012
  • Multi Racing Championship
    Road chevrons form the base concept, creating an immediate visual connection with racing by insinuating speed. This is amplified by the staccato styling of MRC, while the C (for corporation) provides branding ambience.
    Creative Direction, Design, Branding
    2012
  • Nexis
    X marks the spot for Nexis, who reign at the fulcrum of the credit recruitment industry.
    Branding, Creative Direction, Design
    2012
  • Norris Bank Primary School
    New logo for Norris Bank Primary School.
    Branding, Design, Creative Direction
    2012
  • Nylon
    Threads of nylon, a man-made fibre, are used to form the letters for this mens lifestyle magazine.
    Branding, Creative Direction, Design
    2012
  • Paradise Factory
    Paradise night club looks forward to the future, benefiting from Factory Records legacy. The logostyle, a P with an F reflected from it, rests within a halo.
    Branding, Creative Direction, Design
    2012
  • Quarantine
    Quarantine International Theatre - The typography is inspired by the stenciled markings that ships carry. The Q of Quarantine can also act as a stand-alone mark where appropriate.
    Branding, Creative Direction, Design
    2012
  • Queer Up North
    An international arts festival with a North West focus. A compass provides the direction, developing a ‘Q’ for the mascot.
    Branding, Creative Direction, Design
    2012
  • Routes
    Typography that is designed to appeal to an international audience, applied across a large range of solutions from invites through to directional signage.
    Branding, Creative Direction, Design
    2012
  • Shoppers Universe
    A shopping bag with a swoop encircling it signals the branding, designed for an online shopping european market.
    Branding, Creative Direction, Design
    2012
  • Sinclair Spatial Solutions
    The shield and tartan of Sinclair proudly signal their branding.
    Branding, Graphic Design, Creative Direction
    2012
  • Subversive Spaces
    Through research into the work in the show and the artists featured we discovered that a lot of the pieces were intended to provoke thought in the viewer and appear awkward. We built on this theme and produced a strong typographic logotype that used three different planes of perspective and both positive and negative type.
    Branding, Graphic Design, Typography
    2011
  • Switchgear Engineering
    The opposite polarities of electricity inspire the direction for Switchgear engineering service's branding.
    Branding, Creative Direction, Design
    2012
  • Sykes Cottages
    The '‘Y’' sweeps across making a roof, emphasizing the activity of this cottage industry.
    Branding, Creative Direction, Design
    2012
  • Tate Liverpool
    Established in 1988, Liverpool Tate celebrated its tenth birthday in 1998. The rectangular lozenge that ‘The Tate’ brand rests in and the retro digital type forms the design. A single icon representing 88 and 98 was developed, using the Tates’ corporate colours.
    Branding, Creative Direction, Design
    2012
  • The Bakery
    The typography is a fusion of serif and sans serif fonts, combining the traditional with the contemporary. This unique identity promotes the legacy of the restaurant & bar venue with a modern edge, appealing to the cosmopolitan clientele that it attracts.
    Branding, Creative Direction, Design
    2012
  • The Resource
    The technology centre where you can source everything re. Your needs.
    Branding, Creative Direction, Design
    2012
  • Trafford Arts + Cultural Development
    Sub brand of L!ve L!fe Trafford.
    Branding, Creative Direction, Design
    2012
  • Twisted Media
    Twisted Media’s branding is inspired by DNA, the design of life, which consists of two double helix that twist inside one another, in this case forming the letter M as a strong stand alone identity.
    Branding, Creative Direction, Design
    2012
  • Zest
    Inspiration is drawn from the squirt that is released when peeling a juicy zesty fruit.
    Branding, Creative Direction, Design
    2012
All works © Influence 2012.
Please do not reproduce without the expressed written consent of Influence.
Influence Design Associates Limited. 10 Moorfield Grove, Heaton Moor, Stockport. SK4 4BQ. Tel: +44 (0) 161 44 33 222