Zest
2012
Project Information
Inspiration is drawn from the squirt that is released when peeling a juicy zesty fruit.
The brand is printed using yellow and cyan only to create the full range of colour.
The brand is printed using yellow and cyan only to create the full range of colour.
Fields
Branding, Creative Direction, Design
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Each section of Traffords cultural community carry equal importance to create the full circle.
The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.Branding, Creative Direction, Design2012 -
Symbolically showing the three levels the arcade rests on, this abstract form brands the shopping experience.Branding, Creative Direction, Design2012 -
Letters weave and join showing strength and inter dependence.Branding, Creative Direction, Design2012 -
Having worked with AGMA on their annual report for a number of years it became clear that their previous branding was not functioning as efficiently as it should when used in certain situations.
The AGMA logo has always featured a pyramid of 10 cubes, each of those cubes representing one of the 10 Borough Councils of Greater Manchester.
Our job was to keep this synonymous mark intact, but recreate the typography to create a new, modern logo that would increase legibility and reproduce better at small sizes.Branding, Creative Direction, Design2012 -
Bio City Nottingham branding simultaneously represents a DNA finger print and a city skyline.Branding, Creative Direction, Design2012 -
Functionally sophisticated stationery features three dot lead in graphic enforcing branding.Branding, Creative Direction, Design2012 -
Creative Industries Development - Two interlocking forms infer the connection between independent creative industries and the development scheme itself.Creative Direction, Branding, Design2012 -
The moon revolves around the earth which in turn revolves around the sun. Captured at just the right moment this creates an abstract ‘c’ and ‘e’. Further typography is influenced by these eliptical forms.Creative Direction, Branding, Design2012 -
The ampersand unites the comfort with joy creating a strong stand alone brand.Branding, Creative Direction, Design2012 -
Corporate identity design for a Manchester-based business consortium to generate awareness globally.
The central motif contains arcs of concentric lines, which have a suggestion of dynamism and upward mobility. This motif was incorporated into the body of the letterheads and other stationery as a page border.Branding, Creative Direction, Design2012 -
Cultural Iimpact visualises shock waves created by the impact of culture spreading out from the conference into society.Branding, Design, Creative Direction2012 -
The F logostyle stands normally at first glance, though the closer you look the freakier it becomes.Branding, Design, Creative Direction2012 -
A typographic solution that insinuates the physical nature of delivering, whilst communicating a highly sophisticated and caring personality.Branding, Creative Direction, Design2012 -
Friendly hand drawn typography provides a welcoming image for this awareness charity.Branding, Creative Direction, Design2012 -
Fashion branding with street attitude and distressed urban style.Branding, Creative Direction, Design2012 -
Suppliers of contemporary interiors, Innerform needed to communicate their commitment to leading design. The typeface and style follow the simple lines and curves of contemporary furniture, emphasizing space and cleanliness.Branding, Creative Direction, Design2012 -
Each section of Traffords cultural community carry equal importance to create the full circle.
The many facets of cultural diversity were displayed with equilibrium, ensuring the politics of culture remained unbiased. The energetic colours separated trafford from their neighbouring peers.Branding, Creative Direction, Design2012 -
Thought bubbles evolved in direct correlation to Fibonaccis sequence, to create this new breed of brand.Branding, Creative Direction, Design2012 -
Pure abstract forms create a contemporary flowing style imitating the nature of the fashion label.Branding, Creative Direction, Design2012 -
Magenta Logic's initials combine to form a single icon.Branding, Design, Creative Direction2012 -
Road chevrons form the base concept, creating an immediate visual connection with racing by insinuating speed. This is amplified by the staccato styling of MRC, while the C (for corporation) provides branding ambience.Creative Direction, Design, Branding2012 -
X marks the spot for Nexis, who reign at the fulcrum of the credit recruitment industry.Branding, Creative Direction, Design2012 -
New logo for Norris Bank Primary School.Branding, Design, Creative Direction2012 -
Threads of nylon, a man-made fibre, are used to form the letters for this mens lifestyle magazine.Branding, Creative Direction, Design2012 -
Paradise night club looks forward to the future, benefiting from Factory Records legacy. The logostyle, a P with an F reflected from it, rests within a halo.Branding, Creative Direction, Design2012 -
Quarantine International Theatre - The typography is inspired by the stenciled markings that ships carry. The Q of Quarantine can also act as a stand-alone mark where appropriate.Branding, Creative Direction, Design2012 -
An international arts festival with a North West focus. A compass provides the direction, developing a ‘Q’ for the mascot.Branding, Creative Direction, Design2012 -
Typography that is designed to appeal to an international audience, applied across a large range of solutions from invites through to directional signage.Branding, Creative Direction, Design2012 -
A shopping bag with a swoop encircling it signals the branding, designed for an online shopping european market.Branding, Creative Direction, Design2012 -
Through research into the work in the show and the artists featured we discovered that a lot of the pieces were intended to provoke thought in the viewer and appear awkward. We built on this theme and produced a strong typographic logotype that used three different planes of perspective and both positive and negative type.Branding, Graphic Design, Typography2011 -
The opposite polarities of electricity inspire the direction for Switchgear engineering service's branding.Branding, Creative Direction, Design2012 -
The 'Y' sweeps across making a roof, emphasizing the activity of this cottage industry.Branding, Creative Direction, Design2012 -
Established in 1988, Liverpool Tate celebrated its tenth birthday in 1998. The rectangular lozenge that ‘The Tate’ brand rests in and the retro digital type forms the design. A single icon representing 88 and 98 was developed, using the Tates’ corporate colours.Branding, Creative Direction, Design2012 -
The typography is a fusion of serif and sans serif fonts, combining the traditional with the contemporary. This unique identity promotes the legacy of the restaurant & bar venue with a modern edge, appealing to the cosmopolitan clientele that it attracts.Branding, Creative Direction, Design2012 -
The technology centre where you can source everything re. Your needs.Branding, Creative Direction, Design2012 -
Sub brand of L!ve L!fe Trafford.Branding, Creative Direction, Design2012 -
Twisted Media’s branding is inspired by DNA, the design of life, which consists of two double helix that twist inside one another, in this case forming the letter M as a strong stand alone identity.Branding, Creative Direction, Design2012 -
Lynn Hershman's exhibition 'Autonomous Agents' at The Whitworth Art Gallery guides you through her career. To brand the journey I decided upon the font OCR A, which was designed in 1968 to be recognised by computers and humans. This retrospective quality is heightened by selective use of colour. An initial transition is made by using full wall height vertical barring of complementary colour ways that reduce in width as you journey through, with a subtle op art quality.
Around the corner a set design of a New York flat lures you in. This belongs to one of many of the artists multiple personae, who suffers agoraphobia and has spent years in her flat. To heighten the sense of depression the perspectives are exaggerated by the walls and ceiling being drawn in. These are covered with layers of antique wallpaper, and aged lining paper pealing at the edges to metaphorically reference the different personalities, and exacerbate the desperation within. Sourcing lonely vintage pieces completed the experience, transporting the viewer to engage with the space and experience.
The literature accompanying the show reflects that Hershman is a pioneer in the use of emergent technology. To support branding the colours red green blue are used as RGB is synonymous with digital and film media.Set Design2012
